“Organizational communication is under-done by a factor of 10 to 100”
– John Kotter, Leading Change
Melting Resistance is a custom solution (coaching, train-the-trainer, or consulting) which pairs well with an Off-Site or Coaching solution, to close the “understanding gap” between leaders and employees in almost every organization.
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The Business Case
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The Solution
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Expected Results
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When a senior person spends significant time communicating a vision, it typically represents about .0005% of yearly communication to employees.
Resistance to change is largely due to poorly managed communication– a significant under-used opportunity in almost every company.
The culprit? Most programs focus on pushing information out to people, versus creating greater understanding and aligned action. One-way “talking head” approaches where people aren’t asking questions and having a dialogue, will only serve to increase resistance.
See Communication Results,below for impressive statistics about the
bottom-line difference effective communication strategies can
make. |
J&S provides the expertise of dozens of change communication programs to effectively melt resistance.
Our Melting Resistance program targets the following objectives:
• The fundamental laws of engagement
• Effective use of email, web, and “large-group” formats
• How to cascade communication, especially in remote work environments
• Developing the “customer-focused” message (hint: Employees are the customer here)
• Clarifying the leaders’ role, HR’s role, and the Communication Department’s role
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Accelerated momentum toward your change effort.
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Communication Results
• A Fortune 500 manufacturing plant that implemented open communication realized the following gains:
- Days lost to accidents went from 50/year to zero
- Lateness and absenteeism declined to an average of one lateness and one absent
day/employee per year
- Returns and allowances were cut almost 50% in two years
- Repair and maintenance costs declined 46% in two years
- Plant went from being a money loser to making a small profit in one year
• In one year, RR Donnelley, a giant printing company, realized a $2.25 million improvement in one site’s operations by opening up communication and introducing small games to improve business literacy
• A California utility plant save $7 million in one year after implementing a communication initiative to help people understand their role in the big picture, provide them with current information they needed to cut costs, and explained how they would benefit when the company succeeded. Meanwhile, the company experienced its highest-ever customer satisfaction scores.
• At a construction company where jobs were coming in 6 percent over budget, sharing financial information and getting people involved in running the business reduced costs and enabled the company to bring jobs in at 2 percent under budget, an 8 percent swing.
Excerpted from The Leadership Solution, Jim Shaffer.
